For ambitious DTC e-commerce founders

See what your email channel could be worth.

Enter two numbers to reveal the revenue opportunity already sitting inside the traffic and customers you have paid to acquire.

Your current numbers

Run your opportunity estimate

Use your latest monthly average. The estimate updates instantly.

Your average total store revenue per month.

The share of total revenue currently attributed to email.

Choose a projection window

This model uses 30% of store revenue as a conservative target for a mature, optimized email channel.

Your modeled upside

The gap between “sending emails” and building a channel.

Here is what closing that gap could mean at your current revenue level.

Current email revenue $3,600 per month
Modeled email revenue $9,000 per month at 30%
+$5,400 Additional monthly revenue
+$10,800 Modeled added revenue over 60 days

At these inputs, every month below the benchmark represents a modeled $5,400 in uncaptured email revenue.

Illustrative revenue projection based on the numbers entered. It is not a guarantee and does not represent net profit.

Make every customer worth more

Your list should be an asset—not an afterthought.

Heffly turns email into a deliberate retention system built around how your customers discover, buy, and come back to your brand.

Capture more demand

Convert more of the traffic you already paid for into owned customer relationships.

Increase repeat revenue

Use smarter lifecycle messaging to create the next purchase—not just another discount.

Build compounding value

Create an email channel that gets more useful as your list, customer data, and brand grow.

Turn the estimate into a plan

Want the roadmap behind the number?

Book a free email and SMS audit. We will look at the gaps in your current retention system and show you where the highest-leverage opportunities are.

Book your free retention audit